Brand retail audit is an evaluation based on a set of compliance standard where planogram are used most often. Type of retail audits include Merchandise audit, Product Placement Audit, Promotion Audit, Point-of- Sales Audit.

Retail Sales and After-sales Automotive Mystery Shopping are the most common in Automotive. Touchpoints for Retail Sales are Reception, Interviewing, Sales Presentation, Test Drive, Offer and follow up. For After Sales, the touch points are Service Facility, Service Advisor, Vehicle Pick-Up, Service Quality and Follow Up.

Insurance and Banking Mystery Shopping approach include making enquiry and completion of transaction over the counter or with the agent. Among the common touchpoints evaluated at banking are Banking Area Physical Appearance, Reception, Teller Counter, Personal Advisor, Automated Teller Machine (ATM) Area.

Telecommunication Mystery Shopping approach are based on making enquiry, complaint and/ or making transaction over the counter. The touch points include Branch Appearance, Staff Appearance, Product Info Display, Merchandise and Accessories Placement, Reception/Greeter, Product Knowledge, Sales and Unboxing Experience.

Retail Fashion mystery shopping approach; making enquiry, product testing and making transaction. The touch points at Retail Fashion outlet include Window Presentation, Merchandise and Sales Floor presentation, Sales Advisor, Fitting Room and Cashier Counter.

Dine-In and Delivery Service Mystery Shopping are the most common in F&B. Touchpoints for Dine-In Mystery Shopping are Store Appearance, Welcome & Order, Food Delivery & Service, Product Presentation& Quality and Payment. In Delivery Service Mystery Shopping, the touch points are Ordering, Delivery Time, Product Presentation and Quality.