Your Business Solution Provider

Consumer Research

Consumer research is a technique used to assess consumer reactions to a product idea before its launch in the market. At CRCG, we provide a wide array of products and services tailored to the consumer market.

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Industry Research

Industry research is a method for analyzing market conditions and evaluating the business models of key players. At CRCG, we offer both syndicated and customized industry research solutions to provide deep insights and a comprehensive understanding of the industry landscape.

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Mystery Shopping

Have you ever wondered how effectively your customers are being served in a retail setting? Are your employees adhering to your company’s standards and guidelines in real-world scenarios?

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a diverse range of services

Industries

Consumer Research Service

  • Geodemographic Research
  • Qualitative Research
  • Quantitative Research

Industry Research Service

  • Customized Research
  • Syndicated Research

Online Research Service

  • Web Survey & Reporting

Mystery Shopping Service

  • MS Measurements
  • Mystery Shopping Core Activities

Database Management Service

  • Database Design & Profiling
  • Data Mining & AI

CRCG Online Community

  • Be Our Web Panel

benefits

Why Choose Us

Data Quality
We ensure our data meets the highest standards of completeness, uniqueness, timeliness, validity, accuracy, and consistency.
Customization
We design projects and deliver reports tailored to meet our clients’ specific requirements and preferences.
Project Team
Every project is managed by a dedicated project leader supported by a team of professionally trained members.
More information
About us

Doing the right thing,at the right time.

Our mission is straightforward: to create things that truly matter to people. This principle has guided us since our founding, and we remain unwavering in our commitment to it.

Our Market Reach

Helping Businesses & Organizations

25
Years of Track Record
65
Full-time Researchers
3048
Projects Completed
23100
Mystery Shoppers

Sectors of

Mystery Shopping

Brand Presence, Product Placement and Promotion Audit

A brand retail audit involves assessing compliance with established standards, often using planograms as a reference. Common types of retail audits include Merchandise Audits, Product Placement Audits, Promotion Audits, and Point-of-Sale Audits.

Automotive Mystery Shopping

Retail Sales and After-Sales Automotive Mystery Shopping are widely utilized in the automotive industry. Key touchpoints for Retail Sales include Reception, Interviewing, Sales Presentation, Test Drive, Offer, and Follow-Up. For After-Sales, the focus is on Service Facility, Service Advisor, Vehicle Pick-Up, Service Quality, and Follow-Up.

Insurance & Banking Mystery Shopping

Insurance and Banking Mystery Shopping involves evaluating customer interactions, including inquiries and transaction completions, either at the counter or through an agent. Key touchpoints assessed in banking include the Physical Appearance of the Banking Area, Reception, Teller Counter, Personal Advisor, and Automated Teller Machine (ATM) Area.

Telecommunication Mystery Shopping

Telecommunication Mystery Shopping involves assessing customer experiences through inquiries, complaints, and transactions at the counter. Key touchpoints include Branch Appearance, Staff Appearance, Product Information Display, Merchandise and Accessories Placement, Reception/Greeter, Product Knowledge, Sales Interaction, and the Unboxing Experience.

Retail Fashion Mystery Shopping

Retail Fashion Mystery Shopping involves evaluating customer experiences through inquiries, product testing, and transactions. Key touchpoints at retail fashion outlets include Window Displays, Merchandise and Sales Floor Presentation, Sales Advisors, Fitting Rooms, and Cashier Counters.

Food & Beverages Mystery Shopping

Dine-In and Delivery Service Mystery Shopping are widely used in the F&B industry. For Dine-In Mystery Shopping, key touchpoints include Store Appearance, Welcome and Ordering Process, Food Delivery and Service, Product Presentation and Quality, and Payment Experience. In Delivery Service Mystery Shopping, the focus is on Ordering Process, Delivery Time, Product Presentation, and Quality.

RESEARCH COVERAGE

Industries

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Discover Your Business Needs

Come and start your career here!

We offer a unique, diverse workplace environment, continuous learning from projects implementation, development opportunities and competitive employee benefits.

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>> Introducing CRCGOnline.com: Your Online Community Platform – Visit us now at crcgonline.com!

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Dr. Sharbani bin Harun

Independent Consultant

Dr. Sharbani bin Harun is a seasoned Independent Consultant with a wealth of expertise in strategic advisory services. His over thirty years of experience in strategic management, finance, and technology management, coupled with a proven track record of driving organizational growth and performance, make him a reliable and competent professional.

Dr. Sharbani's leadership and ability to drive growth and performance were evident during his tenure as the Group Chief Financial Officer (GCFO) and Senior Vice President (SVP) at Technology Park Malaysia Corporation Sdn Bhd (now known as MRANTI) from July 2006 to August 2021. His 15-year tenure was marked by his pivotal role in catalyzing the growth of Malaysian technology firms. As the company's second-in-command, he often stepped into the role of Interim CEO, collaborating closely with senior officials from the Ministry of Science, Technology and Innovation (MOSTI) and the Ministry of Finance (MOF). He also served on the boards of all four subsidiary companies under TPM, encompassing sectors such as biotechnology, advanced engineering, information technology, and higher education.

Dr. Sharbani's commitment to excellence and ability to deliver actionable insights make him a valuable asset to any organization seeking to achieve its strategic objectives. He holds a Doctor of Business Administration (DBA) from Multimedia University (MMU), where he focused on innovation and technology management. He also earned an MBA in Venture Capital Management from Universiti Teknologi Malaysia (UTM) and is a Chartered Accountant (CA) with memberships in the Malaysian Institute of Accountants (MIA) and CPA Australia. As an independent consultant, Dr Sharbani leverages his extensive experience and academic credentials to provide tailored strategic advisory services, focusing on enhancing organizational performance and navigating complex business landscapes for clients.

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