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Geodemographic Research

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Geodemographic Research

At Cardas Research & Consulting, our Geodemographic Research team delivers in-depth insights into your business’s potential performance across various market conditions and economic scenarios. By leveraging these insights, many of our clients have surpassed industry benchmarks.

A deeper understanding of shifting income and age demographics, disposable income levels, lifestyles, spending behaviors, and consumer habits has enabled our clients to align their strategies with evolving consumer demand effectively.

Our clients recognize that better decisions and increased profitability stem from fresh insights into their business networks and a deeper understanding of customer needs, preferences, and social interactions.

Let us help you craft a business plan that enhances profitability, boosts performance, and reduces uncertainty—powered by Geodemographic Research.

Want us to help your business?

We’d be delighted to collaborate with you!

To learn more about Geodemographic Research, feel free to reach out to us at info@crcg.com.my

What Is GIS?

At CRCG, we leverage Geographical Information Systems (GIS) as a powerful technology that integrates geographic features with tabular data to map, analyze, and address real-world challenges.

While GIS facilitates straightforward mapping through computer cartography, its true value lies in applying spatial and statistical methods to analyze geographic and attribute data. This capability provides actionable insights that can drive meaningful benefits for your business.

GIS Approach

GIS empowers us to better understand and apply geographic insights to various aspects of human activity. By organizing data, analyzing processes, and modeling the relationships between your business and its customers, GIS helps us gain deeper insights into your operations.

GIS technology offers rapid data access, multidimensional analysis, and advanced graphical output capabilities, enabling more informed and effective resource management decisions to support your business growth.
“Keep everything as simple as possible, without oversimplifying.”

Geodemographic Research Overview

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Dr. Sharbani bin Harun

Independent Consultant

Dr. Sharbani bin Harun is a seasoned Independent Consultant with a wealth of expertise in strategic advisory services. His over thirty years of experience in strategic management, finance, and technology management, coupled with a proven track record of driving organizational growth and performance, make him a reliable and competent professional.

Dr. Sharbani's leadership and ability to drive growth and performance were evident during his tenure as the Group Chief Financial Officer (GCFO) and Senior Vice President (SVP) at Technology Park Malaysia Corporation Sdn Bhd (now known as MRANTI) from July 2006 to August 2021. His 15-year tenure was marked by his pivotal role in catalyzing the growth of Malaysian technology firms. As the company's second-in-command, he often stepped into the role of Interim CEO, collaborating closely with senior officials from the Ministry of Science, Technology and Innovation (MOSTI) and the Ministry of Finance (MOF). He also served on the boards of all four subsidiary companies under TPM, encompassing sectors such as biotechnology, advanced engineering, information technology, and higher education.

Dr. Sharbani's commitment to excellence and ability to deliver actionable insights make him a valuable asset to any organization seeking to achieve its strategic objectives. He holds a Doctor of Business Administration (DBA) from Multimedia University (MMU), where he focused on innovation and technology management. He also earned an MBA in Venture Capital Management from Universiti Teknologi Malaysia (UTM) and is a Chartered Accountant (CA) with memberships in the Malaysian Institute of Accountants (MIA) and CPA Australia. As an independent consultant, Dr Sharbani leverages his extensive experience and academic credentials to provide tailored strategic advisory services, focusing on enhancing organizational performance and navigating complex business landscapes for clients.

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