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Geodemographic Research

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Geodemographic Research

At Cardas Research & Consulting, our Geodemographic Research team provides a detailed view into the potential performance of your business under different market conditions and economic factors. Using these tools, many our clients have outperformed other industry sectors. Better insight into changing income and age profiles, disposable incomes, lifestyles, spending patterns, and consumer habits has helped our clients tune their business to match consumer demand.

Our clients know that better decisions and profitability come from new insights and understanding of the business network and customer needs, wants, and social interactions. Let us help you get started on a business plan that will drive profitability, improve performance, and reduce uncertainty in your business—through GEODEMOGRAPHIC RESEARCH.

Want us to help your business?

We would love to work with you.

If you would like to find out more about Geodemographic Research, do please contact us at info@crcg.com.my.

What Is GIS?

At CRCG, we use Geographical Information System (GIS) as a technological field that incorporates geographical features with tabular data in order to map, analyse, and assess real-world problems.

GIS operates the system by using as a computer cartography that is for straight forward mapping. The real power of GIS is through using spatial and statistical methods to analyse attribute and geographic information which in this case can give benefit into your business.

GIS Approach

GIS is helping us to better understand and apply geographic knowledge to a host of human activities. This approach allows us to get better understanding on your business by organizing the data, analysing and modelling various processes and the relationship between customer and your business.

GIS technology can provide rapid data access and multidimensional analysis and graphical output capabilities that can result in more effective resource management decisions for your business growth.
“Everything should be made as simple as possible, but not simpler”.

Geodemographic Research Overview

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Dr. Sharbani bin Harun

Independent Consultant

Dr. Sharbani bin Harun is a seasoned Independent Consultant with a wealth of expertise in strategic advisory services. His over thirty years of experience in strategic management, finance, and technology management, coupled with a proven track record of driving organizational growth and performance, make him a reliable and competent professional.

Dr. Sharbani's leadership and ability to drive growth and performance were evident during his tenure as the Group Chief Financial Officer (GCFO) and Senior Vice President (SVP) at Technology Park Malaysia Corporation Sdn Bhd (now known as MRANTI) from July 2006 to August 2021. His 15-year tenure was marked by his pivotal role in catalyzing the growth of Malaysian technology firms. As the company's second-in-command, he often stepped into the role of Interim CEO, collaborating closely with senior officials from the Ministry of Science, Technology and Innovation (MOSTI) and the Ministry of Finance (MOF). He also served on the boards of all four subsidiary companies under TPM, encompassing sectors such as biotechnology, advanced engineering, information technology, and higher education.

Dr. Sharbani's commitment to excellence and ability to deliver actionable insights make him a valuable asset to any organization seeking to achieve its strategic objectives. He holds a Doctor of Business Administration (DBA) from Multimedia University (MMU), where he focused on innovation and technology management. He also earned an MBA in Venture Capital Management from Universiti Teknologi Malaysia (UTM) and is a Chartered Accountant (CA) with memberships in the Malaysian Institute of Accountants (MIA) and CPA Australia. As an independent consultant, Dr Sharbani leverages his extensive experience and academic credentials to provide tailored strategic advisory services, focusing on enhancing organizational performance and navigating complex business landscapes for clients.

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