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Customized Research

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Customized Research

Customized Research is tailored to deliver market estimation, forecasting, and insights into current industry trends. This critical knowledge empowers organizations to make informed decisions with confidence.

CRCG specializes in providing expert custom research designed to address the specific needs of your organization. Our Customized Research unit offers in-depth business-to-business research and consulting services, enabling business expansion in highly competitive markets. By delivering solutions tailored to your unique requirements, we help position your business for success.

We offer detailed and comprehensive analyses of market opportunities, trends, size, and share. Our expertise covers a broad spectrum of critical research areas, including usage and attitude studies, market segmentation, new product concept testing, feasibility studies, pricing strategies, competitor analysis, and more.

Our skilled research team collaborates closely with industry associations, government agencies, SMEs, institutions, and corporations to deliver tailored research support. By addressing diverse sector-specific and business-specific challenges, we empower organizations to uncover opportunities and craft effective growth strategies.

Our Customized Research offers tailored solutions to support your organization in implementing growth strategies, entering new markets, increasing market share, developing new products, and refining branding and product positioning.

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What We Do

Our approach is always tailored to meet the unique needs of your organization. We leverage our experience, expertise, and capabilities to maximize the impact of our research in areas such as:

• Business and market expansion

• Brand development and positioning

• Market entry strategies

• Identifying market opportunities

• Business-to-business marketing

A comprehensive understanding of a market or issue often requires a combination of diverse approaches and methodologies. We collaborate with you to determine the most effective method for engaging your target audience. Our full range of qualitative and quantitative research services includes:

• Desk research

• In-depth interviews

• Group discussions

• Face-to-face interviews

• Telephone interviews / CATI interviews

• Online surveys

• Mail surveys

• Mobile and SMS surveys

Our Solution

We provide customized, tailor-made market research services designed to meet the unique needs of a wide range of project types, spanning various product and service areas, as well as diverse research challenges. Our expertise extends from Malaysia to the emerging economies of Asia, ensuring comprehensive and impactful insights.

Back to Industry

Dr. Sharbani bin Harun

Independent Consultant

Dr. Sharbani bin Harun is a seasoned Independent Consultant with a wealth of expertise in strategic advisory services. His over thirty years of experience in strategic management, finance, and technology management, coupled with a proven track record of driving organizational growth and performance, make him a reliable and competent professional.

Dr. Sharbani's leadership and ability to drive growth and performance were evident during his tenure as the Group Chief Financial Officer (GCFO) and Senior Vice President (SVP) at Technology Park Malaysia Corporation Sdn Bhd (now known as MRANTI) from July 2006 to August 2021. His 15-year tenure was marked by his pivotal role in catalyzing the growth of Malaysian technology firms. As the company's second-in-command, he often stepped into the role of Interim CEO, collaborating closely with senior officials from the Ministry of Science, Technology and Innovation (MOSTI) and the Ministry of Finance (MOF). He also served on the boards of all four subsidiary companies under TPM, encompassing sectors such as biotechnology, advanced engineering, information technology, and higher education.

Dr. Sharbani's commitment to excellence and ability to deliver actionable insights make him a valuable asset to any organization seeking to achieve its strategic objectives. He holds a Doctor of Business Administration (DBA) from Multimedia University (MMU), where he focused on innovation and technology management. He also earned an MBA in Venture Capital Management from Universiti Teknologi Malaysia (UTM) and is a Chartered Accountant (CA) with memberships in the Malaysian Institute of Accountants (MIA) and CPA Australia. As an independent consultant, Dr Sharbani leverages his extensive experience and academic credentials to provide tailored strategic advisory services, focusing on enhancing organizational performance and navigating complex business landscapes for clients.

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