In Depth Interview
In-depth interviews are primarily used to gather detailed facts and opinions from participants. They are typically conducted to explore and uncover a wide range of insights and biases related to the subject of discussion. These interviews ensure confidentiality and anonymity, fostering an environment where participants can share openly and honestly.
Focus Group
Focus groups are a valuable tool for understanding end-user needs and emotions, providing essential insights to guide modifications, repositioning, and realignment of marketing strategies for products or services.
At CRCG, our skilled moderators facilitate discussions to elicit participants’ spontaneous reactions and ideas, allowing us to observe group dynamics and address organizational concerns effectively.
We prioritize the quality of focus group outcomes, ensuring meticulous recruitment and utilizing state-of-the-art facilities equipped with both audio and video recording capabilities. Additionally, our sessions are conducted in a welcoming and comfortable environment to foster open and productive discussions.
Mini Group
Mini-groups are similar to focus groups but involve a smaller number of participants. They are typically conducted when the discussion topic or the specific nature of the respondents’ profiles requires a more focused and intimate setting to ensure meaningful insights.
