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Quantitative Research Methodology

Person-to-Person Interview

This method provides interviewers with the flexibility to clarify visuals, instructions, or questions during the information-gathering process, using either Pen-and-Paper or Computer-Assisted Personal Interviewing (CAPI). Responses are further explored by probing, encouraging respondents to elaborate or clarify specific answers.

Additionally, this approach allows interviewers to supplement data with observations made during the interview.

Key formats include:

• Street Intercept Interviews

• Central Location Tests

• Door-to-Door Interview

Telephone Interview Using CATI

Our Computer-Assisted Telephone Interviewing (CATI) system provides a robust solution for managing sample data, appointments, callbacks, open-ended responses (both voice and text), and reporting. This centralized management approach ensures efficient resource allocation and offers a cost-effective solution for various survey projects.

Our CATI facility delivers exceptional benefits for both local and international projects, including:

• Support for multiple script languages

• Real-time monitoring and recording of interviews

• Continuous tracking of responses, quotas, and sample performance

• Rapid data extraction for timely results

• Fully automated questionnaire management

• Efficient quota tracking

• Enhanced supervision of interview processes

Mail Survey

Mail surveys have traditionally served as an alternative to telephone and in-person surveys, particularly when economies of scale can be leveraged. They are practical when gathering information that requires more time from respondents and allow extensive communication with a specific target audience. Typically, mail surveys involve large sample sizes and geographically dispersed respondents, making them ideal for studies requiring significant segmentation.

At CRCG, we prioritize the value and clarity of the information collected in mail surveys. We ensure that survey materials effectively communicate their purpose and benefits to participants, minimizing the risk of being perceived as “junk mail.”

Dr. Sharbani bin Harun

Independent Consultant


Dr. Sharbani bin Harun is a seasoned Independent Consultant with a wealth of expertise in strategic advisory services. His over thirty years of experience in strategic management, finance, and technology management, coupled with a proven track record of driving organizational growth and performance, make him a reliable and competent professional.

Dr. Sharbani's leadership and ability to drive growth and performance were evident during his tenure as the Group Chief Financial Officer (GCFO) and Senior Vice President (SVP) at Technology Park Malaysia Corporation Sdn Bhd (now known as MRANTI) from July 2006 to August 2021. His 15-year tenure was marked by his pivotal role in catalyzing the growth of Malaysian technology firms. As the company's second-in-command, he often stepped into the role of Interim CEO, collaborating closely with senior officials from the Ministry of Science, Technology and Innovation (MOSTI) and the Ministry of Finance (MOF). He also served on the boards of all four subsidiary companies under TPM, encompassing sectors such as biotechnology, advanced engineering, information technology, and higher education.

Dr. Sharbani's commitment to excellence and ability to deliver actionable insights make him a valuable asset to any organization seeking to achieve its strategic objectives. He holds a Doctor of Business Administration (DBA) from Multimedia University (MMU), where he focused on innovation and technology management. He also earned an MBA in Venture Capital Management from Universiti Teknologi Malaysia (UTM) and is a Chartered Accountant (CA) with memberships in the Malaysian Institute of Accountants (MIA) and CPA Australia. As an independent consultant, Dr Sharbani leverages his extensive experience and academic credentials to provide tailored strategic advisory services, focusing on enhancing organizational performance and navigating complex business landscapes for clients.

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