Consumer Research
In economically tight situations where the pressure on margins grows, firms can pull off an advantage by focusing on consumer attitudes, brand beliefs and product development.
Cardas Research & Consulting Group (CRCG) is a full-service marketing research and consultancy company that offers both qualitative and quantitative research techniques. Our professional workforce possesses outstanding analytical and modeling capabilities with ample knowledge on both the local and international market.
CRCG offers a broad range of products and services focused on the consumer market. The three main areas of consumer research centers around product positioning, new product development market feasibility studies, and customer satisfaction studies.
a) Advertising Concept Testing
Concept testing is the process of using quantitative and qualitative methods to evaluate consumer response towards a product idea prior to the introduction of a product to the market. It can also be used to generate communication designed to alter consumer attitudes toward existing products.
b) Attitudinal Study
An attitudinal study is a powerful marketing tool that gathers insights into website visitors’ intentions and key demographic attributes while tracking their explicit behavior through clickstream monitoring. These studies provide actionable recommendations to enhance website performance or customer experience programs.
CRCG’s seasoned professionals bring extensive expertise in this area, helping your organization gain a deeper understanding of customer behavior.
c) Brand Awareness
The main objective of advertising is to build brand awareness. This refers to the degree to which a product or service is recognized by potential and existing customers, whether in a positive or negative light.
CRCG’s experts can assess your brand’s level of awareness and evaluate how it is perceived and recognized by your customers.
d) Customer Satisfaction Research
Customer satisfaction research evaluates customers’ perceptions of their shopping or purchase experiences. CRCG helps you gain deeper insights into your customers’ experiences, providing valuable feedback on how your products or services meet critical success factors.
Our team of experts is dedicated to assisting your company in assessing and improving performance to better meet customer expectations.
e) New Product Development
New product development encompasses the entire process of strategy formulation, organization, concept generation, product and marketing plan creation, evaluation, and commercialization of a new product.
CRCG’s seasoned professionals specialize in conducting comprehensive research to ensure successful market entry for your product. We provide support in concept testing, copy and layout testing, as well as pre-launch and post-launch evaluations to maximize your product’s market impact.
f) Market Feasibility Study
A market feasibility study evaluates the viability of an idea while identifying potential challenges. CRCG’s approach focuses on understanding how, where, and to whom your business plans to sell its product or service.
We provide a comprehensive analysis to determine your business’s potential for success in a competitive market. This study serves as a valuable tool for creating a robust and effective business plan.
g) Package Testing
Package testing evaluates the various attributes and performance of a product’s packaging. CRCG’s experienced professionals bring extensive expertise to this field, offering a customized approach that assesses the impact and interactions of packaging elements, product contents, external forces, and consumer usage. Our goal is to ensure your packaging meets both functional and consumer expectations effectively.
h) Pricing Research
A well-defined pricing strategy is essential for establishing a brand’s market position. CRCG leverages advanced analytical models to help your company understand the pricing dynamics that influence consumer decision-making, enabling you to develop effective pricing strategies.
i) Product Positioning
A key element of product positioning lies in customers’ perceptions of a product’s value, features, and benefits. These perceptions are shaped by their experiences and comparisons with competing alternatives. Effective product positioning involves aligning pricing, promotion, distribution channels, and advertising to reinforce and optimize the chosen strategy for your product in the market.
j) Market Segmentation
A market segment is a subset of a market consisting of individuals or organizations that share common characteristics, leading them to seek similar products or services based on attributes such as price or functionality.
CRCG’s experts can help your business generate valuable insights into the segmentation of your target market, enabling you to tailor strategies effectively.
k) Customized Research
In today’s fast-paced and ever-changing market, businesses need flexible, cost-effective, and timely solutions to stay ahead of demand. With our extensive experience and robust resources, CRCG is well-equipped to meet your unique marketing needs and requirements.
Contact us to learn how customized research can unlock new opportunities and drive success for your company.
