Your Business Solution Provider

About us

Cardas Research & Consulting Group > About us

About Us

Cardas Research & Consulting Group (CRCG) is a full-service marketing research, mystery shopping, and database management consulting company. Established in 2001 by Jim Chong, CRCG boasts a dedicated team of 65 full-time executives, over 100 field researchers, and a panel of more than 25,000 members across ASEAN countries. With a shared passion for research and innovation, the team consistently delivers exceptional insights and solutions.

CRCG_Office_2017_Main1-e1593485952600

High-quality research relies on high-quality resources. At Cardas Research & Consulting Group (CRCG), every project is carried out by a team of highly experienced professionals, utilizing cutting-edge techniques that adhere to the highest quality standards.

We provide a full suite of modeling and analytical services designed to integrate data from multiple sources and transform it into actionable insights, offering your business valuable tactical and strategic advantages. Our advanced statistical techniques help quantify potential outcomes and assess the effectiveness of your current marketing strategies. With state-of-the-art resources and a team dedicated to personalized service, we are equipped to meet your unique needs and deliver exceptional results.

Our mission is to address the marketing and business intelligence needs of our clients by:

1. Delivering actionable solutions that turn marketing challenges into opportunities.

2. Generating insightful findings and practical alternatives to support strategic and tactical decision-making.

Beyond marketing research and mystery shopping, CRCG offers expertise in database management, including data acquisition and development. Our diverse clientele includes Fortune 500 companies, government agencies, and prominent

Our Goal

At CRCG, we are committed to consistently delivering the highest quality to our customers.

If someone tells you that finding solutions is never easy, they clearly haven’t worked with us. We believe in keeping our goals straightforward and focused. Everyone has unique strengths to achieve their objectives, and our strengths are:

• Delivering actionable solutions that turn marketing challenges into opportunities.

• Generating intelligent insights and practical alternatives to support both strategic and tactical decision-making.

Professional Affiliation

Dr. Sharbani bin Harun

Independent Consultant

Dr. Sharbani bin Harun is a seasoned Independent Consultant with a wealth of expertise in strategic advisory services. His over thirty years of experience in strategic management, finance, and technology management, coupled with a proven track record of driving organizational growth and performance, make him a reliable and competent professional.

Dr. Sharbani's leadership and ability to drive growth and performance were evident during his tenure as the Group Chief Financial Officer (GCFO) and Senior Vice President (SVP) at Technology Park Malaysia Corporation Sdn Bhd (now known as MRANTI) from July 2006 to August 2021. His 15-year tenure was marked by his pivotal role in catalyzing the growth of Malaysian technology firms. As the company's second-in-command, he often stepped into the role of Interim CEO, collaborating closely with senior officials from the Ministry of Science, Technology and Innovation (MOSTI) and the Ministry of Finance (MOF). He also served on the boards of all four subsidiary companies under TPM, encompassing sectors such as biotechnology, advanced engineering, information technology, and higher education.

Dr. Sharbani's commitment to excellence and ability to deliver actionable insights make him a valuable asset to any organization seeking to achieve its strategic objectives. He holds a Doctor of Business Administration (DBA) from Multimedia University (MMU), where he focused on innovation and technology management. He also earned an MBA in Venture Capital Management from Universiti Teknologi Malaysia (UTM) and is a Chartered Accountant (CA) with memberships in the Malaysian Institute of Accountants (MIA) and CPA Australia. As an independent consultant, Dr Sharbani leverages his extensive experience and academic credentials to provide tailored strategic advisory services, focusing on enhancing organizational performance and navigating complex business landscapes for clients.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.

Report Request Form

Submit your interest and we will reply to your email shortly.