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Industry Research

Industry Research

Industry research is a powerful tool for success in today’s highly competitive market. The primary goal of industry research is to provide invaluable business information in order to increase sales of goods or products. Industry research gives your company insights to enhance sales and retain consumers. Industry research gives your business information about the size of the market, growth, demarcations and other various aspects. CRCG places this market information in the light of domestic and international markets. This information in the context of domestic and international markets are in relation to technology, patenting, research and development, market trends, industry forecasts and other various aspects of the industry market.

With years in the business of brands, our expertise draws on an extensive knowledge and experience in advertising, marketing communications, and industrial research. It is our aim to bring clients the very best research-based consultancy. At CRCG, we do not just deliver research studies; we are focused on helping client’s businesses to grow.

As one of the leading full-service research and consulting firm, we offer the latest in approaches, coupled with our expertise and passion that all adds up to an ability to deliver a fresh perspective to our clients. We take pride as our research makes positive impact for our clients and we assure it happens on each and every project.

Our Industry Research Division provides an extensive library of studies which divided into two major units;

Market Sizing Estimation and Forecasting

Market size estimation is especially important for companies that aspire to launch a new product or new service. Before entering a market, a company should be aware of the potential outcomes of their goods in the market. The professionals of CRCG possess the expertise to help your company estimate the size of the potential market and forecast further development on the number of buyers and sellers

Market Share Estimation and Forecasting

Market share is the total amount of the market size captured by a brand, product or firm. The advantage of using a market share estimation model is that it is abstract from the industry-wide macro-environmental variables. The professionals of CRCG are highly experienced in the field of market share estimation and forecasting

Market Competition Evaluation

CRCG is specialized in providing a distinguished competitive and environmental analysis of your business’ market and its influencing factors. A market competition evaluation paints your business a detailed picture of the customer’s demands and competitor rivalry, and it also provides detailed explanation on market constraints such as price war, channel conflicts or legal considerations. CRCG’s tailored approach brings together the most salient aspects of your company, industry and region.

Business Feasibility Study

An Essential Component Of Informed Decision-Making

As part of our extended industry research offerings, we are pleased to provide comprehensive Business Feasibility Studies to empower our clients in making strategic, data-driven decisions. A Business Feasibility Study is a critical tool that goes beyond market research, delving deep into the viability and practicality of a new business venture or product launch.

Our Business Feasibility Study offering includes:

a) Market Assessment:

A thorough analysis of the target market, including size, growth potential, customer demographics, and competitive landscape. This provides a clear understanding of the market opportunity.

b) Financial Feasibility:

A detailed financial analysis project will help clients evaluate the proposed venture’s financial viability.

c) Operational Feasibility:

An evaluation of the operational requirements, such as infrastructure, resources, and processes needed to implement and sustain the business or product successfully. This ensures the venture is operationally viable.

d) Risk Assessment:

This involves identifying and mitigating potential risks, including market, financial, and operational risks. It helps clients prepare for and address potential challenges.

e) Strategic Recommendations:

Based on the feasibility study, we may give strategic advice to clients on the best course of action, highlighting the key factors to consider to maximize their chances of success.

Incorporating a Business Feasibility Study into our industry research offerings empowers our clients to make informed, data-driven decisions. This holistic approach allows them to confidently navigate the complexities of launching a new business or product, minimizing risks and maximizing their chances of long-term success.

Unlock the full potential of your business opportunities with our comprehensive Business Feasibility Study. Contact us today to learn more about how we can assist you in making strategic, well-informed decisions.

Dr. Sharbani bin Harun

Independent Consultant


Dr. Sharbani bin Harun is a seasoned Independent Consultant with a wealth of expertise in strategic advisory services. His over thirty years of experience in strategic management, finance, and technology management, coupled with a proven track record of driving organizational growth and performance, make him a reliable and competent professional.

Dr. Sharbani's leadership and ability to drive growth and performance were evident during his tenure as the Group Chief Financial Officer (GCFO) and Senior Vice President (SVP) at Technology Park Malaysia Corporation Sdn Bhd (now known as MRANTI) from July 2006 to August 2021. His 15-year tenure was marked by his pivotal role in catalyzing the growth of Malaysian technology firms. As the company's second-in-command, he often stepped into the role of Interim CEO, collaborating closely with senior officials from the Ministry of Science, Technology and Innovation (MOSTI) and the Ministry of Finance (MOF). He also served on the boards of all four subsidiary companies under TPM, encompassing sectors such as biotechnology, advanced engineering, information technology, and higher education.

Dr. Sharbani's commitment to excellence and ability to deliver actionable insights make him a valuable asset to any organization seeking to achieve its strategic objectives. He holds a Doctor of Business Administration (DBA) from Multimedia University (MMU), where he focused on innovation and technology management. He also earned an MBA in Venture Capital Management from Universiti Teknologi Malaysia (UTM) and is a Chartered Accountant (CA) with memberships in the Malaysian Institute of Accountants (MIA) and CPA Australia. As an independent consultant, Dr Sharbani leverages his extensive experience and academic credentials to provide tailored strategic advisory services, focusing on enhancing organizational performance and navigating complex business landscapes for clients.

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